Further to my Mint woes, to speeden things a bit, I wrote to the Editor of Mint
My email
Dear Editor,
At the outset, I must commend your entire team in serving up a crisp business paper which, with its uniqueness, has captured quite a readership since the launch. I myself have been quite satisfied with the content and some of your columnists are indeed good. I have also gone and suggested many a friend to subscribe to your paper.
But unfortunately, that’s where the biggest roadblock is. Subscription! If anyone wanting to avail of the Rs. 299/- offer, like me, tries to subscribe, it is actually impossible. I subscribed through the Internet about 3 weeks back and I am yet to receive even one email confirmation regarding the acceptance of my request, even though the entire transaction was completed successfully after debiting my credit card. Frantic calls to your subscription call centre on 67764242, results in nothing. After being kept on hold for a record 32 minutes, I was asked to send an email, to which there has been no response.
Your success lies in an increasing readership base, which is stifled due to the inability of being able to subscribe to your paper.
I sincerely hope you help customers like us to enable a smooth subscription service, the benefits of which are entirely yours.
Regards,
I got a response in 20 minutes flat
Mr Basrur
I am very sorry to hear about this. I have alerted several key people and someone should contact you today. If you don’t hear from anyone within 24 hours please email me directly. Again my apologies
Editor
2 hours later, 3 people call me, take my address and promise that my subscription booklet will be couriered today.
The wonders of email 
