Rewriting to make it simpler
I have been working on some of our mailers to make the content more simple. Ironically it is much tougher than I thought. We are striving to ensure that the user experience is simple yet helpful.
Like Guy Kawasaki says about his 10/20/30 rule and Rajesh Jain shares his thoughts on Public speaking, it does take a lot of effort in keeping things simple.
Google exemplifies simplicity. In the Indian context I think there are very few folks who keep it simple. Cleartrip does a great job. I worked with the folks at Bookeazy and I think their efforts were pretty good. There are quite a few but much less in number that you would want ideally.
For now it’s back to the simple stuff!
Tags: simple
