Obama’s Internet Strategy
If over the past few months you didn’t spot Obama on the Internet (nevermind the newspaper or TV) then you probably weren’t surfing at all.
Obama spun a really good web on the web making him probably the first president to have leveraged the Internet successfully in his campaign. I am sure the Internet will become mainstream for all politicians in the year to come. Our own L K Advani has kicked off an online presence but seems to be just buying Google Ads to get the message across.
Some learnings from the Obama Campaign are captured in this slide show
Tags: internet, obama
